Logo's

For the logos assignment, I focused on three different categories: baby clothing, athletic clothing and makeup. The inspiration for each came to me separately but this was a project I became more passionate about as I continued to enhance each logo.
As I watched my guilty pleasure, "Keeping Up With The Kardashians", I saw how Kim was about to have her baby on the episode. It inspired me to want to create a line of baby clothing that was cute and affordable and I came up with the idea of SimplyBaby, putting the S & B together in such a script manor that it created a heart. I liked the simplicity of the design and the functional nature of what the brand described.

In the beginning of that week I was on a huge fitness kick (aka I went to the gym twice that week) and decided that I hated that most workout clothes were either for guys or for girls and none were designed that it could look good on both genders. It started with a simple sneaker that could be wither for a male or female and coming up with the idea WeAthleta, showing both men and women are combating the fight to get healthier. I wanted the W & A of the logo to be intertwined as this was a combined effort. The bumps of the sneakers and letter underneath shows that even know there might be bumps in the road, in the end we are all in this together.

As I thought about what I wanted to do for my last logo, I thought to something I was passionate about. I love experimenting with makeup and the dramatic effects it can have on someone when you put it on or take it off. That week in particular I was working on a look that enhanced my own natural features while still looking more natural than heavy make up. Using the paint-tool and creating the appearance that someone was writing natural with makeup with lipstick and with the bare hand, raw and natural gave the look and the appearance I wanted to.

Although a relatively simple project, this project was one I was most proud of because they were all parts of me that I was passionate about. Each of these logos were completed in adobe illustrator, using the paintbrush tool or the type tool. The most difficult part of  using the paintbrush tool was scaling it later
on as the strokes remained the size initially painted on and didn't scale down.